We organized the first Spencer's Savoury Delights in September'11 with primary support from Frito Lays, delivering exciting results breaking a few milestones on the way.
Friday, December 23, 2011
Spencer's Savoury Delights 2011-12
Biscuit Delights - 2011-12
The Creative for the 2nd Spencer's Biscuit Delights programme - December'11 - January'12Wednesday, December 21, 2011
The Biscuit Castle
Biscuit being one of the largest categories in my portfolio, we started the Spencer's Biscuit Delight programme under my leadership in 2010-11 to drive greater shopper connect in the category. The first edition of this annual programme which was sponsored by Glaxo Smithkline and McVities was a grand success in terms of topline, bottomline and programme recall.Basis the learnings from the first edition, we decided to scale up the fun and excitement in the 2011-12 edition, which is currently on. This edition is being sponsored by Cadbury-Kraft and Glaxo Smithkline. To add zing to the programme, we have tried new measures to drive eyeballs and shopper footfall into the category. The star attraction of the programme is the Biscuit Castle that we have created with live biscuits, across the leading stores nationally. The idea of the Biscuit Castle was inspired from the Gingerbread Castle which I had read about in Hansel & Gretel in my childhood. The Biscuit Castle is a never before, unique, one of a kind thing which our VM team helped me to create and set up. Here is me with the castle at the premier store of Spencer's nationally - the South City Hyper at Calcutta.
Saturday, January 26, 2008
Get up India
Let's be honest.
We don't look forward to 26th January or any other national holiday because it's Republic Day, Independence Dat, Gandhiji's birthday etc. We wait for it because it's one more day we can wake up late. One more day when we can keep the curtains drawn, pull the warm blankets a little tighter for a little longer, no alarms.... Today, things. can. wait.
And while we doze, we never realize that as a country, we've been sleeping far too long already. We are today a nation swaggering on the promise of what we could be, a superpower, an economic giant, a huge cultural force. But as long as we sleep, all we will do is dream.
This is not the day to roll around in bed but the time to roll up our sleeves. Because no matter what the parades indicate, the might of a nation does not lie in its ballistic missiles and all terrain tanks. It lies in the will of its people.
Get up India. Rise and shine.
We don't look forward to 26th January or any other national holiday because it's Republic Day, Independence Dat, Gandhiji's birthday etc. We wait for it because it's one more day we can wake up late. One more day when we can keep the curtains drawn, pull the warm blankets a little tighter for a little longer, no alarms.... Today, things. can. wait.
And while we doze, we never realize that as a country, we've been sleeping far too long already. We are today a nation swaggering on the promise of what we could be, a superpower, an economic giant, a huge cultural force. But as long as we sleep, all we will do is dream.
This is not the day to roll around in bed but the time to roll up our sleeves. Because no matter what the parades indicate, the might of a nation does not lie in its ballistic missiles and all terrain tanks. It lies in the will of its people.
Get up India. Rise and shine.
Sunday, August 12, 2007
Right or Left brain
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(5)Friday, June 15, 2007
Tuesday, March 13, 2007
Indian Taxation Principles
Suppose that every day, ten men go out for beer and the bill for all ten comes to $100.
If they paid their bill the way we pay our taxes, it would go something like this: The first four men (the poorest) would pay nothing.
The fifth would pay $1.
The sixth would pay $3.
The seventh would pay $7.
The eighth would pay $12.
The ninth would pay $18.
The tenth man (the richest) would pay $59.
So, that's what they decided to do. The ten men drank in the bar every day and seemed quite happy with the arrangement, until on day, the owner threw them a curve. "Since you are all such good customers," he said, "I'm going to reduce the cost of your daily beer by $20."Drinks for the ten now cost just $80.
The group still wanted to pay their bill the way we pay our taxes so the first four men were unaffected. They would still drink for free. But what about the other six men - the paying customers? How could they divide the $20 windfall so that everyone would get his 'fair share?' They realized that $20 divided by six is $3.33. But if they subtracted that from everybody's share, then the fifth man and the sixth man would each end up being paid to drink his beer.
So, the bar owner suggested that it would be fair to reduce each man's bill by roughly the same amount, and he proceeded to work out the amounts each should pay. And so: The fifth man, like the first four, now paid nothing (100% savings).
The sixth now paid $2 instead of $3 (33%savings) .
The seventh now pay $5 instead of $7 (28%savings) .
The eighth now paid $9 instead of $12 (25% savings).
The ninth now paid $14 instead of $18 (22% savings). The tenth now paid $49 instead of $59 (16% savings).
Each of the six was better off than before. And the first four continued to drink for free. But once outside the restaurant, the men began to compare their savings.
"I only got a dollar out of the $20,"declared the sixth man. He pointed to the tenth man," but he got $10!"
"Yeah, that's right," exclaimed the fifth man. "I only saved a dollar, too. It's unfair that he got TEN times more than I!"
"That's true!!" shouted the seventh man. "Why should he get $10 back when I got only two? The wealthy get all the breaks!"
"Wait a minute," yelled the first four men in unison. "We didn't get anything at all. The system exploits the poor!"
The nine men surrounded the tenth and beat him up. The next night the tenth man didn't show up for drinks, so the nine sat down and had beers without him. But when it came time to pay the bill, they discovered something important. They didn't have enough money between all of them for even half of the bill!
And that, is how our tax system works. The people who pay the highest taxes get the most benefit from a tax reduction. Tax them too much, attack them for being wealthy, and they just may not show up anymore. In fact, they might start drinking overseas where the atmosphere is somewhat friendlier.
If they paid their bill the way we pay our taxes, it would go something like this: The first four men (the poorest) would pay nothing.
The fifth would pay $1.
The sixth would pay $3.
The seventh would pay $7.
The eighth would pay $12.
The ninth would pay $18.
The tenth man (the richest) would pay $59.
So, that's what they decided to do. The ten men drank in the bar every day and seemed quite happy with the arrangement, until on day, the owner threw them a curve. "Since you are all such good customers," he said, "I'm going to reduce the cost of your daily beer by $20."Drinks for the ten now cost just $80.
The group still wanted to pay their bill the way we pay our taxes so the first four men were unaffected. They would still drink for free. But what about the other six men - the paying customers? How could they divide the $20 windfall so that everyone would get his 'fair share?' They realized that $20 divided by six is $3.33. But if they subtracted that from everybody's share, then the fifth man and the sixth man would each end up being paid to drink his beer.
So, the bar owner suggested that it would be fair to reduce each man's bill by roughly the same amount, and he proceeded to work out the amounts each should pay. And so: The fifth man, like the first four, now paid nothing (100% savings).
The sixth now paid $2 instead of $3 (33%savings) .
The seventh now pay $5 instead of $7 (28%savings) .
The eighth now paid $9 instead of $12 (25% savings).
The ninth now paid $14 instead of $18 (22% savings). The tenth now paid $49 instead of $59 (16% savings).
Each of the six was better off than before. And the first four continued to drink for free. But once outside the restaurant, the men began to compare their savings.
"I only got a dollar out of the $20,"declared the sixth man. He pointed to the tenth man," but he got $10!"
"Yeah, that's right," exclaimed the fifth man. "I only saved a dollar, too. It's unfair that he got TEN times more than I!"
"That's true!!" shouted the seventh man. "Why should he get $10 back when I got only two? The wealthy get all the breaks!"
"Wait a minute," yelled the first four men in unison. "We didn't get anything at all. The system exploits the poor!"
The nine men surrounded the tenth and beat him up. The next night the tenth man didn't show up for drinks, so the nine sat down and had beers without him. But when it came time to pay the bill, they discovered something important. They didn't have enough money between all of them for even half of the bill!
And that, is how our tax system works. The people who pay the highest taxes get the most benefit from a tax reduction. Tax them too much, attack them for being wealthy, and they just may not show up anymore. In fact, they might start drinking overseas where the atmosphere is somewhat friendlier.
Thursday, February 08, 2007
ABC of Bengalis
A is for Awpheesh. This is where the average Kolkakatan goes and spends a day hard at work. And if he works for the 'Vest Bengal Gawrment' he will arrive at 10, wipe his forehead till 11, have a tea break at 12, throw around a few files at 12.30, break for lunch at 1, smoke an unfiltered cigarette at 2, break for tea at 3, sleep sitting down at 4 and go home at 4:30. It's a hard life!
B is for Bhision. For some reason many Bengalis don't have good bhision. In fact in Kolkata most people are wearing spectacles all the time.
C is for Chappell. Currently, this is the Bengali word for the Devil, for the worst form of evil. In the night mothers put their kids to sleep saying, 'Na ghumaley Chappell eshey dhorey niye jabe.'
D is for Debashish or any other name starting with Deb. By an ancient law every fourth Bengali Child has to be named Debashish. So you have a Debashish everywhere and trying to get creative they are also called Deb, Debu, Deba with variations like Debopriyo, Deboprotim, Debojyoti, etc. thrown in at times.
E is for Eeesh. This is a very common Bengali exclamation made famous by Aishwarya Rai in the movie Devdas. It is estimated that on an average a Bengali, especially Bengali women, use eeesh 10,089 times every year. 'Ei Morechhey' is a close second to Eeesh.
F is for Feeesh. These are creatures that swim in rivers and seas and are a favourite food of the Bengalis. Despite the fact that a fish market has such strong smells, with one sniff a Bengali knows if a fish is all right. If not, he will say 'eeesh what feeesh is theesh!'
G is for Good name. Every Bengali boy will have a good name like Debashish or Deboprotim and a pet name like Motka, Bhombol, Thobla, etc. While every Bengali girls will have pet names like Tia, Tuktuki, Mishti, Khuku, etcetera.
H is for Harmonium. This the Bengali equivalent of a rock guitar. Take four Bengalis and a Harmonium and you have the successors to The Bheatles!
I is for lleesh. This is a feeesh with 10,000 bones which would kill any ordinary person, but which the Bengalis eat with releeesh!
J is for Jhola. No self-respecting Bengali is complete without his Jhola. It is a shapeless cloth bag where he keeps all his belongings and he fits an amazing number of things in. Even as you read this there are two million jholas bobbling around Kolkata, and they all look exactly the same! Note that 'Jhol' as in Maachher Jhol is a close second.
K is for Kee Kaando !. It used to be the favourite Bengali exclamation till eeesh took over because of Aishwarya Rai (now Kee Kando's agent is trying to hire Bipasha Basu).
L is for Lungi, the dress for all occasions. People in Kolkata manage to play football and cricket wearing it not to mention the daily trip in the morning to the local bajaar. Now there is talk of a lungi expedition to Mt Everest.
M is for Minibus. These are dangerous half buses whose antics would effortlessly frighten the living daylights out of all James Bond stuntmen as well as Formula 1 race car drivers.
N is for Nangto. This is the Bengali word for Naked. It is the most interesting naked word in any language!
O is for Oil. The Bengalis believe that a touch of mustard oil will cure anything from cold (oil in the nose), to earache (oil in the ear), to cough (oil on the throat) to piles (oil you know where!).
P is for Phootball. This is always a phavourite phassion of the Kolkattan. Every Bengali is born an expert in this game. The two biggest clubs there are Mohunbagan and East Bengal and when they play the city comes to a stop.
Q is for Queen. This really has nothing to do with the Bengalis or Kolkata, but it's the only Q word I could think of at this moment. There's also Quilt but they never use them in Kolkata.
R is for Robi Thakur. Many many years ago Rabindranath got the Nobel Prize. This has given the right to all Bengalis no matter where they are to frame their acceptance speeches as if they were directly related to the great poet and walk with their head held high. This also gives Bengalis the birthright to look down at Delhi and Mumbai and of course 'all non-Bengawlees'! Note that 'Rawshogolla' comes a close second !
S is for Shourav. Now that they finally produced a genuine cricketer and a captain, Bengalis think that he should be allowed to play until he is 70 years old. Of course they will see to it that he stays in good form by doing a little bit of 'jawggo' and 'maanot'.
T is for Trams. Hundred years later there are still trams in Kolkata. Of course if you are in a hurry it's faster to walk.
U is for Aambrela. When a Bengali baby is born he is handed one.
V is for Bhaayolence. Bengalis are the most non-violent violent people around. When an accident happens they will fold up their sleeves, shout and scream and curse and abuse, "Chherey De Bolchhi" but the last time someone actually hit someone was in 1979.
W is for Water. For three months of the year the city is underwater and every year for the last 200 years the authorities are taken by surprise by this!
X is for X'mas. It's very big in Kolkata, with Park Street fully lit up and all Bengalis agreeing that they must eat cake that day.
Y is for Yesshtaarday. Which is always better than today for a Bengali (see R for Robi Thakur).
Z is for Jebra, Joo, Jipper and Jylophone.
B is for Bhision. For some reason many Bengalis don't have good bhision. In fact in Kolkata most people are wearing spectacles all the time.
C is for Chappell. Currently, this is the Bengali word for the Devil, for the worst form of evil. In the night mothers put their kids to sleep saying, 'Na ghumaley Chappell eshey dhorey niye jabe.'
D is for Debashish or any other name starting with Deb. By an ancient law every fourth Bengali Child has to be named Debashish. So you have a Debashish everywhere and trying to get creative they are also called Deb, Debu, Deba with variations like Debopriyo, Deboprotim, Debojyoti, etc. thrown in at times.
E is for Eeesh. This is a very common Bengali exclamation made famous by Aishwarya Rai in the movie Devdas. It is estimated that on an average a Bengali, especially Bengali women, use eeesh 10,089 times every year. 'Ei Morechhey' is a close second to Eeesh.
F is for Feeesh. These are creatures that swim in rivers and seas and are a favourite food of the Bengalis. Despite the fact that a fish market has such strong smells, with one sniff a Bengali knows if a fish is all right. If not, he will say 'eeesh what feeesh is theesh!'
G is for Good name. Every Bengali boy will have a good name like Debashish or Deboprotim and a pet name like Motka, Bhombol, Thobla, etc. While every Bengali girls will have pet names like Tia, Tuktuki, Mishti, Khuku, etcetera.
H is for Harmonium. This the Bengali equivalent of a rock guitar. Take four Bengalis and a Harmonium and you have the successors to The Bheatles!
I is for lleesh. This is a feeesh with 10,000 bones which would kill any ordinary person, but which the Bengalis eat with releeesh!
J is for Jhola. No self-respecting Bengali is complete without his Jhola. It is a shapeless cloth bag where he keeps all his belongings and he fits an amazing number of things in. Even as you read this there are two million jholas bobbling around Kolkata, and they all look exactly the same! Note that 'Jhol' as in Maachher Jhol is a close second.
K is for Kee Kaando !. It used to be the favourite Bengali exclamation till eeesh took over because of Aishwarya Rai (now Kee Kando's agent is trying to hire Bipasha Basu).
L is for Lungi, the dress for all occasions. People in Kolkata manage to play football and cricket wearing it not to mention the daily trip in the morning to the local bajaar. Now there is talk of a lungi expedition to Mt Everest.
M is for Minibus. These are dangerous half buses whose antics would effortlessly frighten the living daylights out of all James Bond stuntmen as well as Formula 1 race car drivers.
N is for Nangto. This is the Bengali word for Naked. It is the most interesting naked word in any language!
O is for Oil. The Bengalis believe that a touch of mustard oil will cure anything from cold (oil in the nose), to earache (oil in the ear), to cough (oil on the throat) to piles (oil you know where!).
P is for Phootball. This is always a phavourite phassion of the Kolkattan. Every Bengali is born an expert in this game. The two biggest clubs there are Mohunbagan and East Bengal and when they play the city comes to a stop.
Q is for Queen. This really has nothing to do with the Bengalis or Kolkata, but it's the only Q word I could think of at this moment. There's also Quilt but they never use them in Kolkata.
R is for Robi Thakur. Many many years ago Rabindranath got the Nobel Prize. This has given the right to all Bengalis no matter where they are to frame their acceptance speeches as if they were directly related to the great poet and walk with their head held high. This also gives Bengalis the birthright to look down at Delhi and Mumbai and of course 'all non-Bengawlees'! Note that 'Rawshogolla' comes a close second !
S is for Shourav. Now that they finally produced a genuine cricketer and a captain, Bengalis think that he should be allowed to play until he is 70 years old. Of course they will see to it that he stays in good form by doing a little bit of 'jawggo' and 'maanot'.
T is for Trams. Hundred years later there are still trams in Kolkata. Of course if you are in a hurry it's faster to walk.
U is for Aambrela. When a Bengali baby is born he is handed one.
V is for Bhaayolence. Bengalis are the most non-violent violent people around. When an accident happens they will fold up their sleeves, shout and scream and curse and abuse, "Chherey De Bolchhi" but the last time someone actually hit someone was in 1979.
W is for Water. For three months of the year the city is underwater and every year for the last 200 years the authorities are taken by surprise by this!
X is for X'mas. It's very big in Kolkata, with Park Street fully lit up and all Bengalis agreeing that they must eat cake that day.
Y is for Yesshtaarday. Which is always better than today for a Bengali (see R for Robi Thakur).
Z is for Jebra, Joo, Jipper and Jylophone.
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